Search Engine Optimisation (SEO)
SEO is the process of affecting the visibility of your landing page in a search engine’s unpaid search results. Believing that the higher the ranking on the search result page, the better, most users configure their search engines to provide ten results. Indeed research shows that the number of entries to a website (traffic) is directly related to the result position. Since Yandex and Google add paid results to the search results, usually based on ppc methodology, only 40% of the results are not paid for.
Providing SEO services in the Russian language, we specialize in teaching the search engines to retrieve your page as the most relevant result for a specific term (keyword). Not all keywords are equal, some are much more popular among surfers and therefore competition is very high. For example, a search for the phrase “treatment in Israel” in Russian in Google.ru, results in 885,000 pages (broad search). We can ensure that your page is listed on the first of those pages, having already been successful with some 200 different keywords.
Search Engine Marketing (SEM)
SEM is a form of internet marketing that involves the promotion of a website by increasing its visibility in the search engine result page. In recent years, SEM has become a profession of its own. In 2012, advertisers spent 20 billion dollars on the Search Engine Market. Everybody is going after Google, but we specialize in Yandex and other Russian search engines such as Rambler, Baidu. There are other methods of doing internet marketing, such as ppc but in our opinion, ROI will become negative in a few years. SEO, as described above, is one of the forms of SEM. We specialize in Social Media Marketing (SMM) and we produce quality content that users prefer to read rather than ads. Through our wide affiliate website network, we can reach surfers without any mediation. We work with private content networks and offer our users tools as well as information, such as access to libraries and thus we attract quality traffic.